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    Style of perfume

    • Clean
    • Citrus
    • Floral

    Popular Notes

    • Amber
    • Ambergris
    • Apple


    Friedemodin is a London based perfume house founded by Nina Friede and Elisabeth Modin. Our brand was born in our local café in Chelsea inspired by the floral bouquet from the flower shop next door. We have always been influenced by the incredible ability a scent has in evoking vivid memories, memories collected from our childhood days through to adult life.

    Combining our diverse upbringing and experience with our leading 4th genereration French perfumer Francois Robert, we launch a new contemporary brand based in the traditional roots of perfumery. Unlock your scent…


    Our first collection, Jardin Mystique, evokes all the wonderful scents found in a wild enchanted garden – from the beautiful smell of a dewy morning, to the heat of the midday sun and the cooling down at dusk. Wear alone or layer with other scents in the Jardin Mystique collection to create your own personal combination.


    The Story

    Inspired by our childhood gardens in northern Sweden and Germany, we invite you on our olfactory journey. Insert the key and enter through the heavy wooden door to find yourself in the wild enchanted garden surrounded by the beautiful scents of green leafy plants, jasmin and fresh herbs. Go deeper into the greenery and smell the black currant and blossoms in one corner, the fresh herbs in the other, and the spicy woodiness escaping from the forest nearby.

    All these ingredients combine to create our first collection, jardin mystique.

    Master perfumer

    The jardin mystique collection was developed together with highly prestigious French perfumer, Francois Robert, who has over 20 years experience designing luxury fragrances.

    A 4th generation perfumer, he followed in the footsteps of his father Guy Robert as he was initiated in the olfactory arts at an early age in Grasse, France. He already knew at the age of 14 that he was to become a perfumer. After training in Grasse and working all over the world, Francois continues the legacy of the family. 

    Perfume is like a mirror of your personality. You can imagine yourself in many ways. You show yourself differently, or you show yourself as you are. Perfume is like an outfit that reflects the personality of the wearer. It is a scented signature.