SW1X is the 6th fragrance from Londoner; the capital’s ubiquitous olfactory biographer.
From the mellow bohemian vibe of West London’sPortobello Road, we cut across Hyde Park towards SW1X, the small but exclusive enclave of Grosvenor Square and Knightsbridge.
Londoner creator, Rebecca Goswell once again called on the expertise of Francois Robert to capture the panache, grandeur and sophistication of this , arguably the most exclusive post code in the UK
“It was important to me to continue the theme of tradition juxtaposed with anti establishment …much of Knightsbridge was originally built and is still owned by Britain’s oldest and most gentrified families, yet there is now a new culture of wealth making its voice heard, hailing from overseas and bringing with it a sensual modern dialogue of luxury, money and sophistication….”
SW1X, therefore, is structured as a traditional chypre, but deliberately constructed from an exotic and sumptuous array of middle eastern oils and absolutes.