With its sensual yet playfully approachable aura, Zuzuz Petalz transcends age, season, and is effortlessly wearable day or night. No wonder some of Hollywood’s most stylish tastemakers and trendsetters have become fans. Ashley Olsen, Nicole Richie, Christina Applegate, Eve, Amy Smart, Emma Roberts, Emmy Rossum, and Anna Getty are but a few who have made Zuzuz Petalz their “go to” fragrance for any occasion.
Creator Serene Cicora developed her sense of fragrance early on as a teenager. With an appreciation for the organic nature of scented oils, Cicora experimented softening earthy but overpowering popular oil scents such as the patouchi flower with lighter, more delicate, wearable fragrances of white petal botanicals. Countless concoctions later, the refined Zuzuz Petalz emerged.
The name Zuzuz Petalz pays homage to another classic, Frank Capra’s It’s A Wonderful Life. Jimmy Stewart’s George Bailey realizes that he has his life back when he discovers daughter Zuzu’s petals in his pocket. Cicora says, "It’s always the little things that reminds us how wonderful life really is.” Zuzuz Petalz embodies that sentiment with perfection.