Founder Lucy Baldock-Sacchi originally from London, UK; has been working as a celebrity & beauty make-up artist for over fifteen years working extensively with many celebrities including Claudia Shiffer, Johnny Depp, Elle McPherson, Gwyneth Paltrow, Kylie Minogue in Europe, USA and Australia; and for prestigious magazines such as Vogue, Harpers Bazaar, Elle, In style, Marie Claire and Vanity Fair. 

With the simple philosophy that there was a gap in the market for the perfect combination of natural, organic ingredients, Lucy designed a fresh range that encapsulates the natural resources found only in Australia.